Herzogenaurach, 21st March, 2024 – Today, adidas TERREX announces a multi-year partnership that sees it become the title sponsor for one of the pinnacle ultra-trail events in the racing calendar – the newly named Transvulcania adidas TERREX La Palma Island.
The event, which marks the beginning of the European Trail Season, attracts thousands of runners who descend on the picturesque island of La Palma every Spring to take on the 73,06KM route that leads them from sea-level to the mountains.
“We’re on a mission to inspire more people to get outside and experience the thrill of trail running and not many events encapsulate this and bring the ultra-running community together more than Transvulcania. This incredible event represents the ultimate test of endurance and determination, and we are excited to partner with TRV to make it even more spectacular for the ultra-running community.” said Carla Murphy, SVP/Global General Manager, adidas TERREX.
Sergio Rodríguez, President of Cabildo de La Palma said, “By adding a partner such as adidas TERREX, we know that the race will recover the essence of what makes it so special and different to any other trail race. We look forward to a successful partnership with adidas TERREX and are excited to have such an established brand on board – one that understands the importance of the event to the local community and trail runners alike.”
As part of the multi-year partnership, adidas TERREX will become the title sponsor of the event. Participants and volunteers from the local running community who help to bring TRV to life will receive branded adidas TERREX apparel.
Click here to learn more about the partnership [https://www.instagram.com/reel/C4yeBu2IirF/?hl=es].
adidas TERREX athletes including Peter Engdahl and Abby Hall have recently topped the podium in La Palma and this Spring members of Team TERREX will be hoping to follow in their footsteps. All will be wearing the soon-to-be-released Agravic Speed Ultra, the innovation-packed shoe powered by race-winning technology which is built to give ambitious trail runners the extra edge in ultra-long range trail races.
About adidas TERREX
adidas TERREX is a global leader in the outdoor sporting goods industry. With the mission to enable all humans to live a more connected, conscious, and adventurous life, adidas TERREX combines high-performance technologies with fashion-forward designs to weather the forces of nature and inspire every human being to find their own summits.
adidas.com/terrex
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.
About Transvulcania
The Transvulcania running race. The route starts at the Faro de Fuencaliente lighthouse and continues along the “Gran Recorrido” trail GR 131, also known as ‘Ruta del Bastón’, to Puerto de Tazacorte. From there, it connects with the GR 130, Camino Real de la Costa, to the finish line, located in the Plaza de España – Los Llanos de Aridane.
Transvulcania is undoubtedly one of the toughest trail running races in the world, with a distance of 73.06 kilometres and 4,350 metres of cumulative positive altitude gain and 4,057 metres of cumulative negative altitude gain. From the starting line, located at sea level, the course climbs up to Roque de los Muchachos (2421 m.), the highest point of the island, then descends to Tazacorte and ends in Los Llanos de Aridane where the finish line is surrounded by an incredible atmosphere with lots of people.
