CICAR reaffirms its commitment to sport and tourism on La Palma by renewing its support for the emblematic Transvulcania adidas TERREX mountain race. This collaboration reinforces its role in promoting events that project the island internationally.
Under this agreement, CICAR will provide a fleet of vehicles to facilitate the logistics of the event, including the transport of security personnel, press and organisational teams. This support is essential for the efficient running of a competition that attracts runners and spectators from all over the world.
In addition, the company will reinforce its rental service during the dates of the Transvulcania, expanding its fleet available on the island to meet the growing demand from participants, media and the general public who travel to La Palma to enjoy the competition. This additional effort underlines CICAR’s commitment to the success of the event and the satisfaction of its attendees.
The renewal of this sponsorship reflects the solid relationship between CICAR and Transvulcania, a key alliance for the growth and consolidation of this race as one of the most prestigious on the international trail running scene.
The Transvulcania adidas TERREX is organised by the Cabildo Insular de La Palma through the public company SODEPAL, with the support of the Government of the Canary Islands, through the Department of Tourism and Promotur with its brand ‘Islas Canarias Latitud de Vida’, as well as the companies 226ERS, Hotel H10 Taburiente Playa, Hotel La Palma Princess, Hotel Meliá La Palma, Fred. Olsen Express, Cicar, Spar La Palma, Coca-Cola, Libbys and Isola.