This event brings together more than 50,000 people from the world of trail running and counts with the participation of more than 140 exhibitors.
Transvulcania reaffirms its international prestige by participating one more year in the Ultra Trail Village, the runner’s fair that is held annually in Chamonix, France, within the framework of the legendary Ultra-Trail du Mont-Blanc (UTMB).
This event, which opened its doors on 26 August and will run until Friday 30 August, brings together more than 50,000 people from the world of trail running, with the participation of more than 140 exhibitors, including sports brands and race organisers.
The president, Sergio Rodríguez, recalled that ‘Transvulcania not only represents a high-level sporting competition, but also a platform to project the natural and cultural wealth of La Palma. Being here, in the heart of world trail running, is a unique opportunity to continue to raise the prestige of our race and our island’.
The CEO of Sodepal, Miriam Perestelo, expressed her satisfaction with the reception Transvulcania has received at this edition of the fair and said that ‘it is a source of pride for us to see how Transvulcania continues to be a race that is recognised and valued all over the world. Our presence here not only allows us to continue positioning the island of La Palma as a reference in the international trail running scene, but also gives us the opportunity to innovate and surprise the fans with new experiences’.
The Minister of Sports, Yurguen Hernández, highlighted that ‘the presence of Transvulcania at the Ultra Trail Village reinforces our commitment to sport and to the promotion of La Palma as a reference destination for trail running. We are proud to see how our race continues to capture international attention, attracting runners and fans from all over the world’.
In this edition, Transvulcania has taken a significant technological leap forward, offering visitors to the stand the chance to take a virtual tour of the different stages of the race, giving them a 3D ‘transvulcanic’ experience without having to leave the stand. This innovative approach has captured the attention of many attendees, further cementing the race’s reputation.
‘We are delighted with the response from the public. The 3D technology we have incorporated allows us to not only showcase the beauty and challenge of our race, but also to connect in a more immersive way with runners and fans from all over the world,’ added the councillor.
The first days of the fair have been a resounding success for Transvulcania. ‘The level of registrations for the next edition is already around 800 in just 5 days, which underlines the great expectation and interest generated by our race at a global level’, concluded Perestelo.
